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Why a good website design is so crucial for business growth

An increasing number of people utilize the Internet and web-based social media to access information about products and services. As a result, your businesses’ website is usually the first, and often the only, impression prospective clients get of what you are offering. It says who you are and what doing business with you will be like. That is why good website design and development isn’t just important, it is vital. A well-designed and up-to-date website can attract customers and boost income. Get it wrong and customers will move on to the next best offering.

What is good website design?

People are visual beings and a visually appealing website design is important, but good quality website design covers much more than the aesthetic appeal. The website’s design has an impact on the entire internet presence – from traffic and conversion rates to SEO and branding. Effective design is much more than creating a good looking website; it needs to be functional and incorporate the latest available technological features. Visitors need to find information on the products and services they’re searching for quickly and efficiently. Furthermore, the business wants visitors to stay on the site as long as possible, and ultimately take action. The website has to capture and engage the visitor, and importantly, delivers what it promises. In the end, optimal website design comes down to a harmonious merger of logic and original ideas.
The ease of use is a crucial element of good website design. There’s no point cramming everything onto a website if it leads to visitor frustration and irritation. Menus and buttons should be easily accessible and easy to understand. There may be a temptation to include loads of information, but people already suffer from information overload. Too much information can distract and confuse. It is important to include all the crucial information on the site, but sometimes less is more. An uncomplicated site that is designed from a user’s point of view, will deliver all the necessary information. It should also be quick to load since the speed of use is vital to retain customer interaction.

Web designers have to ensure that the layout of a site is logical and easy to navigate. Navigation buttons should be clearly visible at the top of the page and ordered in a logical manner. The correct use of colour is also important, it’s usually best to colour-code so that the various product or service ranges available are grouped together and easy to find. Good website design should ultimately be intuitive and rational. When visitors to the site can’t easily and quickly find what they’re looking for, the get frustrated and will often leave the site. When a business has a large website with many pages, the navigation is particularly important – it can literally make or break the site.

The website needs to be consistent with the business’ brand. The look and feel of your company website need to reflect that of your brand, how the business wants the world to see it. The website of a modern, vibrant business that targets a modern, vibrant consumer should reflect that. A business with an established brand should ensure that the website reflects the important aspects of that brand and adds to the overall marketing effort. Since an increasing number of users do business on mobile devices, it’s important that customers recognize the brand in all forms of communication; from mobile phones to print.

The future development and refinement of the site should be taken into account. A website is not a static thing and the designer should make allowance for ongoing refinement. The website will be an important part of the business’ growth and it should be able to develop and grow with the business. There should be sufficient capacity so that the future development of the site can be smooth and seamless.

Who should a business choose to develop and build their website?

There are a number of cost-effective, off-the-shelf web design products available, and there’s nothing wrong with using one. However, it is preferable to employ a competent and experienced website designer. They have experience, know what they’re doing and understand your particular business needs. The best possible website is a key feature in the future of the business. It just makes sense to choose carefully and find someone that can deliver what you need in order to prosper.

A business that manages to get its website design right will attract prospective customers to its website. They will stay that little bit longer because the website provides all the information they require, probably take action and ultimately become customers.

What we do at AfeesHost Web Hosting

AfeesHost Web Designers can help you with everything you need to get better online. We can handle your entire digital strategy, website, domain name registration, web hosting, profiles in social media, digital marketing and all the complicated technical details to successfully expand your online benefits.

We provide a managed web design service where we manage your site and keep it updated and secure on a regular basis.
Contact us if you have questions or need help! You can reach us by sending us an email with your questions: info[@]afeeshost.com or leave your contact information below and we will be back to you as soon as possible.

10 Reasons Why You Needs A Website For Your Small Business

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Except you are a small business owner who is not thinking about growing your brand, you need to have a website.

Nowadays building a business website or ecommerce site is less complicated than ever: it doesn’t cost a lot cash, you don’t need to know how to code or design, your on-line retailer will not be restricted to business hours, and it’s probably the greatest technique of free advertising.

Having a small  business website isn’t just about promoting your items and services — it’s also about offering something of worth to potential prospects.

With so many low priced on-line services, there’s actually no excuse to keep placing it off.

Still not sure how having an internet website will make it easier to grow your small business?

Listed below are ten reasons why you needs a website for your Small Business:

1. Your clients expect it.

If this have been the only reason on the list, it could be enough. 6 out of 10 consumers expect brands to provide on-line content material about their enterprise on some form of digital property, and more than half head straight to the brand’s web site for product information.

If you don’t have a website for your business, today’s digital-savvy (and impatient) clients could look elsewhere. Check out this list of specifics that customers say they want from a business web site.

2. It gives social proof.

90% of customers claim that online reviews influence their buying decisions.

You could possibly depend on FourSquare, Yelp, and other review websites to host reviews for your brand, however you can kill two birds with one stone on your own web site.

Since potential consumers are already searching for you on-line, including buyer testimonials on your website is an effective way to impress potential consumers.

3. You control the narrative.

It’s true that you just can’t control what others say about you on social media channels, however you may influence public notion by creating your own story through a business website.

An organization blog helps business owners get their message, mission, and personality in front of their audience quicker than print advertisements or snail mail brochures.

Plus, social icons linking to Fb, Twitter, Instagram, and other social networking platforms make sharing your content material easier for your guests who like what they see.

4. Extra bang for your buck.

If you use a free website-building software, like WordPress.com, you position your organization to reach 1000’s more potential customers for less than you would spend mailing ten brochures by conventional mail.

5. You don’t need in-depth coding or technical expertise.

Because WordPress — and various other website-building platforms — offer on-line tutorials and community-based help, virtually anyone can get a basic website up and running in about thirty minutes.

6. Your rivals all have company websites.

Customers usually start their buying journey with research and suggestions from friends and social community connections.

Research shows that as soon as a client has an idea of what they want or need, they start researching, and 72% of them go online to search educational materials, reviews, and testimonials, based on a recent report.

So in case, you’re not staying competitive with your competition, you’re giving buyers a motive to purchase from another brand.

7. Never put up the ‘closed for business’ sign once more.

No person desires to work at Three a.m., however some individuals like to buy then. Having a business website or ecommerce site means that you would be able to sell products all the time — not merely between 9 a.m. and 5 p.m.

An internet store can imply a dramatic increase in gross sales, particularly when you think about additional prospects who are not restricted by geography. Your online presence also helps marketing campaigns, customer support, brand recognition, client relationship building, and almost every other component of the revenue stream.

Combining your web site with marketing instruments, like email marketing, helps you reach new prospects and generate repeat business.

8. You’ll show up in Google search results.

Think about this: 81 percent of consumers perform online research before making a purchase. Meaning they go to Google and type in a number of keywords, like “cheap web hosting in Nigeria” or, in the event that they know what they need, “Best Website Designer in Lagos & Abuja.”

If you don’t have a website for your small business, the probabilities of showing up on the search engine results web page (SERP) are zero. However in case you have a website, you may optimize it for search engines like google, thereby rising your chances of appearing at the top of Google’s results and getting extra visibility with potential prospects.

Titles, long-tail keywords, and meta descriptions are simply some of the things you may customise in your website to improve your search engine optimization (SEO).

9. Create a useful resource center for your workers.

Along with helping prospects, your small business website may also benefit your own staff.

Create an orphan web page (one that’s not visible anywhere on the site so it can’t be discovered unless somebody is given the direct link Url) with self-service movies, educational materials, or even inside forms to assist your staff study everything they should know on their own schedules.

10. Showcase your services and products.

Not only can you show your products or define your services in detail with lovely pictures, but you can provide quick video tutorials or downloadable PDF instructions to provide hesitant prospects no reason to go elsewhere to buy.

Need assistance setting up a website for your small business?

In case you haven’t created a website for your small business in Nigeria, you can get set up with a website hosting service, like Afeeshost. Afeeshost gives 24/7 help from in-house specialists, in addition to guides. Learn more about cheap web hosting in Nigeria with free SSL Certificate offered by Afeeshost here.