Except you are a small business owner who is not thinking about growing your brand, you need to have a website.
Nowadays building a business website or ecommerce site is less complicated than ever: it doesn’t cost a lot cash, you don’t need to know how to code or design, your on-line retailer will not be restricted to business hours, and it’s probably the greatest technique of free advertising.
Having a small business website isn’t just about promoting your items and services — it’s also about offering something of worth to potential prospects.
With so many low priced on-line services, there’s actually no excuse to keep placing it off.
Still not sure how having an internet website will make it easier to grow your small business?
Listed below are ten reasons why you needs a website for your Small Business:
1. Your clients expect it.
If this have been the only reason on the list, it could be enough. 6 out of 10 consumers expect brands to provide on-line content material about their enterprise on some form of digital property, and more than half head straight to the brand’s web site for product information.
If you don’t have a website for your business, today’s digital-savvy (and impatient) clients could look elsewhere. Check out this list of specifics that customers say they want from a business web site.
2. It gives social proof.
90% of customers claim that online reviews influence their buying decisions.
You could possibly depend on FourSquare, Yelp, and other review websites to host reviews for your brand, however you can kill two birds with one stone on your own web site.
Since potential consumers are already searching for you on-line, including buyer testimonials on your website is an effective way to impress potential consumers.
3. You control the narrative.
It’s true that you just can’t control what others say about you on social media channels, however you may influence public notion by creating your own story through a business website.
An organization blog helps business owners get their message, mission, and personality in front of their audience quicker than print advertisements or snail mail brochures.
Plus, social icons linking to Fb, Twitter, Instagram, and other social networking platforms make sharing your content material easier for your guests who like what they see.
4. Extra bang for your buck.
If you use a free website-building software, like WordPress.com, you position your organization to reach 1000’s more potential customers for less than you would spend mailing ten brochures by conventional mail.
5. You don’t need in-depth coding or technical expertise.
Because WordPress — and various other website-building platforms — offer on-line tutorials and community-based help, virtually anyone can get a basic website up and running in about thirty minutes.
6. Your rivals all have company websites.
Customers usually start their buying journey with research and suggestions from friends and social community connections.
Research shows that as soon as a client has an idea of what they want or need, they start researching, and 72% of them go online to search educational materials, reviews, and testimonials, based on a recent report.
So in case, you’re not staying competitive with your competition, you’re giving buyers a motive to purchase from another brand.
7. Never put up the ‘closed for business’ sign once more.
No person desires to work at Three a.m., however some individuals like to buy then. Having a business website or ecommerce site means that you would be able to sell products all the time — not merely between 9 a.m. and 5 p.m.
An internet store can imply a dramatic increase in gross sales, particularly when you think about additional prospects who are not restricted by geography. Your online presence also helps marketing campaigns, customer support, brand recognition, client relationship building, and almost every other component of the revenue stream.
Combining your web site with marketing instruments, like email marketing, helps you reach new prospects and generate repeat business.
8. You’ll show up in Google search results.
Think about this: 81 percent of consumers perform online research before making a purchase. Meaning they go to Google and type in a number of keywords, like “cheap web hosting in Nigeria” or, in the event that they know what they need, “Best Website Designer in Lagos & Abuja.”
If you don’t have a website for your small business, the probabilities of showing up on the search engine results web page (SERP) are zero. However in case you have a website, you may optimize it for search engines like google, thereby rising your chances of appearing at the top of Google’s results and getting extra visibility with potential prospects.
Titles, long-tail keywords, and meta descriptions are simply some of the things you may customise in your website to improve your search engine optimization (SEO).
9. Create a useful resource center for your workers.
Along with helping prospects, your small business website may also benefit your own staff.
Create an orphan web page (one that’s not visible anywhere on the site so it can’t be discovered unless somebody is given the direct link Url) with self-service movies, educational materials, or even inside forms to assist your staff study everything they should know on their own schedules.
10. Showcase your services and products.
Not only can you show your products or define your services in detail with lovely pictures, but you can provide quick video tutorials or downloadable PDF instructions to provide hesitant prospects no reason to go elsewhere to buy.
Need assistance setting up a website for your small business?
In case you haven’t created a website for your small business in Nigeria, you can get set up with a website hosting service, like Afeeshost. Afeeshost gives 24/7 help from in-house specialists, in addition to guides. Learn more about cheap web hosting in Nigeria with free SSL Certificate offered by Afeeshost here.